METHOD®

METHOD®

Method Breakdowns

Method Breakdown: Felipe Ribeiro

Chief Creative Officer at Wieden+Kennedy Portland

Apr 13, 2025
∙ Paid
Upgrade to paid to play voiceover

Felipe Ribeiro

At the time of this interview, Felipe is Chief Creative Officer at Wieden+Kennedy Portland. Previously, he co-led Wieden+Kennedy São Paulo.

Like all creatives featured in Method Studio Season One, Ribeiro has received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Some of His Work

DoorDash: All-The-Ads / Budweiser: Tagwords / Nike: Our "Garra" is Never Done / Netflix: Next On Netflix / Budweiser: Bring Home The Bud / Sprite: Spriteverse


Method Breakdown

We distilled Felipe’s method into 45 bite-sized videos, neatly organized across 5 key areas of creative development. Enjoy.

1. Creative Psychology & Mental Resilience
2. Creative Concepting & Craft
3. Presenting Ideas
4. Creative Direction & Leadership

1. Creative Psychology & Mental Resilience


This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Caio Mattoso · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture