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The Art of Writing Iconic Spots

The Take Your Pills series is part of Method Studio project, a video archive where top creatives in branding, design, and advertising open up about how they work.

Each episode of Take Your Pills brings video pills from our archive with practical insights you can use to level up your creative game.

In this video, we compiled clips where top creatives share how they approach scriptwriting. You’ll learn tips on writing natural dialogs, on using music as your guide, on tackling visual storytelling, and more.

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CREATIVES IN THIS VIDEO

Hal Curtis: Former CD on Nike and CocaCola at Wieden+Kennedy in Portland

Kevin Mulroy: Executive Creative Director and Partner at Mischief

Fabio Fernandes: Founder and Former CCO at F/Nazca Saatchi & Saacthi

Ed Harrison: Former CD at Wieden+Kennedy Portland, now Freelance CD


CHAPTERS

00:00 Intro
00:51 Pill #1
02:41 Pill #2
07:18 Pill #3
08:12 About Method Studio
08:36 Pill #4
09:38 Pill #5
11:36 Outro


LINKS

Instagram: https://instragram.com/methodstud.io
YouTube: https://www.youtube.com/@method-studio
Full Archive: https://methodstud.io

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