FREE DISSECTION
Liquid Death: The Boys Collab
In this month’s free dissection, we’re bringing you one of the 4 videos we recorded with Andy Pearson. Andy is the VP of Creative at Liquid Death, leading the brand through some groundbreaking work.
In this dissection, Andy Pearson talks about Liquid Death’s collab with the Prime Video show “The Boys”.
He walks through the process behind the concept, the decision to launch by firing The Deep, and how he built the script so every line earns its place. Free to watch above, no membership needed.
Timestamps:
01:18 · Why Partnering With The Boys Made Sense
03:00 · The Original Framework for the Concept
05:12 · On the Decision to Launch by Firing The Deep
06:22 · How the Collab Helped With the Writing
07:08 · Breaking Down the Premise and Script Structure
08:16 · On Writing the Sequel Spot
12:04 · Every Line Should Serve a Purpose
13:16 · The Key Decision Behind the First Film
13:59 · How the Project Unlocked a New World
MEMBERS ONLY
Latest Dissections
Released on METHOD®’s site in July, for members only.
Nike: Winning Isn’t for Everyone
Pedro Izique breaks down how the “Kobe mentality” was the campaign inspiration, how they tackled the ideation process, which decisions mattered most during the shoot, why the tight close-ups became the film’s visual approach, and more. The video below is one of 15 chapters in this new dissection.
Liquid Death: Corpse Paint – Andy Pearson lays out why corpse paint became the collab idea between Liquid Death and e.l.f. Cosmetics, how taking it seriously made it funnier, the fight to give the film the right ending, and more. The video below is one of 13 chapters in this new dissection.
Nike: Unlimited Future – Pedro Izique unpacks the brief and the script choices, why they wanted Damien Chazelle in the director’s chair, how they approached sound effects and music, and more. The video below is one of 14 chapters in this new dissection.
COMING UP
In The Edit
The last few months have been busy. And we have exciting stuff in the oven. Here’s what’s coming next on Method®.
LEVI’S - GO FORTH
Julia Blackburn (Freelance CD) takes us through the choices behind Levi’s Go Forth.
LIQUID DEATH - TASTE TESTS
Andy Pearson (VP at Liquid Death) breaks down Liquid Death Taste Tests.
APPLE - COMEDY SPOTS
Julia Blackburn (Freelance CD) takes apart some of her Apple comedy spots.
Lastly, we are about to start a new round of conversations with industry legends. If there is a specific piece of work you want dissected, or a specific person you want us to talk to, this is the time to drop your suggestions in the comments.
