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Method Studio
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Method Breakdown: Ed & Matt
Method Breakdowns

Method Breakdown: Ed & Matt

Ed Harrison and Matt Carroll are Freelance Creative Directors and Former Creative Directors at Wieden+Kennedy Portland

Apr 09, 2025
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Method Studio
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Method Breakdown: Ed & Matt
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Ed Harrison and Matt Carroll

Ed and Matt are seasoned veterans of the industry. Before working as Creative Director freelancers, their combined time at Wieden+Kennedy in Portland totaled nearly 40 years.

Like every creative featured in Method Studio Season One, they have received top honors at the world’s most prestigious creative festivals, including Cannes Lions, Clio Awards, D&AD, and The One Show.

Some of His Work

Nike: Possibilities / Nike:Unlimited / Yoplait: A Man of Yogurt / Nike: Puppets / Fisher Price: Iconic Toy Telefone / KFC: Extra Crispy Colonel

This interview was recorded in Portland for Method Studio Season One.


Method Breakdown

We distilled Ed & Matt’s method into 33 bite-sized videos, neatly organized across 4 key areas of creative development. Enjoy.

1. Concepting
2. Craft
3. Presenting Ideas
4. Creative Direction & Leadership

1. Concepting


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