Dissected: Corpse Paint
Andy Pearson, VP of Creative at Liquid Death, on the key decisions behind the collab with e.l.f. Cosmetics
We sat down with Andy Pearson to take apart Corpse Paint, the collab Liquid Death made with e.l.f. Cosmetics. We wanted to get at the choices behind it, from why the two brands paired up at all to how taking corpse-paint seriously made the joke even funnier.
Andy walked us through the whole thing, choice by choice. The full dissection is on the site as a single 15-minute breakdown. Below are a few of the highlights.
In the full dissection, we covered:
Chapter One
Sometimes, the Unlikely Partner Is the Right One
Chapter Two
Why They Chose Corpse Paint as the Collab Idea
Chapter Three
On How Taking It Seriously Makes It Funnier
Chapter Four
On the Choices Behind the Film Script
Chapter Five
On Fighting for the Right Ending
Chapter Six
On Creating a World for the Brand to Exist In
Chapter Seven
On the Choices Behind the Package Design
Chapter Eight
On Learning to Stay More Open to Collabs
Related Dissections
If you liked taking this one apart, here are a couple more pieces we dissected.
Nike: Winning Isn’t for Everyone
Pedro Izique dissects the key choices behind Nike’s most provocative recent anthem. He gets into Kobe Mentality as the North Star, Building the Script Around Each Athlete, and Why Kim Was the Director Gehrig Right Choice. Watch it on the site.
Coke & Nike Hits
Hal Curtis breaks down the key choices behind his most iconic Coke and Nike films. He gets into How the Choices on Set Led to Nike Hacky Sack, How Hacky Sack Ended up Leading to Freestyle, and Core Choices in the Making of Freestyle. Watch it on the site.
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