Welcome to another episode of the series METHOD® Breakdown, this time featuring Gabriel Schmitt. As a creative and creative director, Gabriel has made cultural-driven work for brands like Michelob Ultra and Burger King. Below is what we covered in this episode.
Timestamps
00:00 Intro
01:40 A Good Brief Is Like a Cliff
02:08 Crystillize the Problem Before Chasing Ideas
02:23 Do Just 20% More Than What Is Expected
03:05 Observe People to Learn What Moves Them
06:06 Find the Highest Manifestation of Your Point
08:48 Viral Doesn’t Simply Happen
09:40 In PR You Only Got One Shot Keep It Simple
11:11 A Great Case Study Is a Great Story
18:33 What Makes a Good Case Study
20:15 The Basic Blueprint for a Great Case Study
22:37 A Catchy Name Is an Assignment on Its Own
23:40 On Knowing When an Idea Is Ready
25:03 Embrace Your Imperfections as a Presenter
28:13 The Deck’s Craft Is as Important as Its Content
30:10 The Secret to Sell Work Is to Not Sell It at All
33:05 Once You Build Trust You Don’t Even Need D...
34:47 The Idea That We Do Risky Stuff Is Plainly Wr...
35:26 Gabriel’s Take on Feedback in Creative Revie...
38:41 Don’t Just Point Holes Give Clear Direction
39:44 Example of How Gabriel Gives Direction
41:26 If the Teams Aren’t Delivering Let Them Fail
42:51 Gabriel’s Take on Hiring Talent
45:20 What Gabriel Looks for When Hiring
46:04 As a Leader Be Ready to Let Go of Control
47:28 Dealing With Insecurity as a Creative Leader
49:14 Two Practical Techniques to Handle Pressure
50:47 When Shit Hits the Fan, Keep Calm and Listen
53:00 Set Your Agenda With Clients From the Get-Go
54:18 Pizza for Those Who Want Pizza
56:37 Help Your Client Have a Larger Swimming P...
57:27 Being Proactive Will Help You Stand Out
59:06 Outro
Selected Work
If you’re not familiar with Gabriel’s work, here are a few standout pieces from his book:
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Transcript
Below is an automatically generated transcript from the video. Minor mistakes can occasionally slip in.
