Welcome to the DISSECTED® Series. In this first episode, Alberto Ponte and Ryan O’Rourke take us through the key decisions behind some of their most iconic work for Nike.
Timestamps
00:47 The Choices Behind Making Nike Jogger
02:52 The Role of Luck in Nike Jogger
04:03 The Strategy to Sell Nike Jogger
06:40 Presenting Nike Human Chain
10:09 Music Choices in Nike Human Chain
11:46 How Quick Are You Gonna Get On?
11:53 The Craft Behind Nike: You Can’t Stop Us
14:49 Shooting vs. Stock in “You Can’t Stop Us”
16:37 Key Choices Behind Nike “Dream Crazy”
21:21 How “Dream Crazy” Was Sold
22:33 Ideation Process in “Nike Pretty”
24:24 Story Behind “Best Athlete Ever”
Why a Paywall
Imagine you could hire a film crew to interview the world’s best creatives, distill how they tackle their work, and bring you the most useful takeaways. Stuff like: how to get unstuck, sell more ideas, sharpen your craft, manage clients, level up your CD game, and avoid critical mistakes. Hiring that crew would be awesome. And expensive. Unless you get a bunch of creatives to chip in $12/month and fund the venture together. That’s what’s happening here. METHOD® is 100% funded by members, and every dollar goes back into making more interviews. Join the community, support the vision, and unlock full access.
Dissected Work
Watch below the work Alberto and Ryan discuss in this episode:
