Welcome to the DISSECTED® Series. In this episode, Pedro Izique reveals the key decisions behind his work for Nike, “Unlimited Future.” As one of the lead creatives on the project, Pedro walks us through the process, from ideation and pre-production to shoot, edit, music, and more.
Timestamps
00:00 Intro
02:11 How They Decided to Tackle the Brief
03:44 On Writing and Choosing the Right Script
04:27 How They Decided to Pitch the Idea
05:54 The Choice to Open Quietly Then Hit Hard
08:29 Why They Wanted Damien Chazelle as the Director
09:48 Visual Decisions That Shaped the Film’s Tone
11:50 How the Babies’ POV Defined the Camera Language
12:21 Why They Decided to Cast a Big Actor
13:18 The Challenges of Working With Babies
14:14 Why Build a Set Instead of Scout Locations
14:59 The Key Choices Behind the Edit
16:09 The Role of Sound and Music in the Film
16:54 On Making the Idea Bigger Than the Film
17:40 On Standing by the Choices Made at the Time
18:05 Outro
Dissected Work
Watch below the film Pedro dissects in this episode.
Nike | Unlimited Future
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Transcripts
Below is an automatically generated transcript from the video. Minor mistakes can occasionally slip in.
How They Decided To Tackle The Brief
PEDRO IZIQUE: There’s a really funny thing. In the US, it’s like you go for the gold every time. And a lot because of the structure and because of the how sports are treated and everything. But in Brazil, for example, where I come from, we used to celebrate bronze as gold. And a lot of because we see that the world isn’t fair. We come from this like rougher background and like the meaning of bronze in Brazil is different than the meaning of gold in the US. So I think that was sort of the base of the idea. And I think once we got to this point of view, then Josh just magically put together those words. And I remember that Nike really liked that point of view, “THE WORLD ISN’T FAIR”. And they asked us to not just do a manifesto, but how can you bring that idea to life in a very creative way? In a way that doesn’t seem like just a voice over footage.
