Welcome to another Method Breakdown, today featuring Leo Porto & Felipe Rocha. Leo and Felipe are the founders and creative directors of PORTO ROCHA, the influential studio behind brand design projects for brands such as W Hotels, Robinhood, Google Gemini, PAC NYC, and more.
Timestamps
Here’s what we explore in this episode:
00:00 Intro
00:34 What Actually Makes a Brief Good
02:28 The Anatomy of a Good Brief
03:38 On Going Wide Once Direction Is Set
04:50 Confidence Is Built Through Trial and Error
07:01 Questions That Guide the Creative Process
09:55 Porto Rocha's Point of View on Typography
12:44 Porto Rocha's Point of View on Type Pairing
15:53 Simplicity Is the Most Valuable Thing
16:48 Porto Rocha's Point of View on Motion Design
19:56 Porto Rocha's Point of View on Color
21:34 Making Color Systems That Don't Get Old
23:40 Sometimes the Right Move Is Removing Color
25:16 Porto Rocha's Point of View on Photography
27:20 Porto Rocha's Style Is Not Having a Style
29:38 The Trap of Being Hired for Your Style
30:35 Competition Is Healthy When It Serves the Work
31:56 What It Takes to Be a Good Creative Director
37:19 The Trap of Focusing Only on the Show
38:02 The Trap of Playing It Safe
38:43 Hire for Critical Thinking, Vibe and Realness
40:43 Key Questions to Ask During Job Interviews
42:19 When Designers Own the Design Studio
43:38 Build Demand Before Opening the Studio
46:11 Outro
NOW HIRING
PORTO ROCHA happens to be hiring right now. If you love their work and their method resonates, this might be your moment. Open positions:
Senior Motion Designer
Senior Brand Designer
Senior Interactive Designer
Senior Project Manager
Senior Strategist
Mid-Senior PR & Engagement Manager
Porto Rocha’s Selected Work
Nike Run
PAC NYC
Sundance Festival
W Hotel
Google Gemini
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Transcript
Below is an automatically generated transcript from the video. Minor mistakes can occasionally slip in.
